AMG Sydney

In April, 2010, Nicol Matheson was appointed as the AMG Specialist for Mercedes-Benz Sydney.

The last decade has seen a steady increase in AMG vehicle sales in Australia and Sydney in particular.  Acknowledging the increased market demand for AMG and the specialised needs of many AMG owners, Mercedes-Benz Sydney have created this new role in April 2010 to better address AMG client requirements.

Australia ranks fourth in overall AMG sales globally, only behind Japan, Germany and the USA. However, as a percentage of total Mercedes-Benz sales in each country, Australia leads the field.

Since the arrival two years ago of the powerful performing C63 AMG - a 6.2-litre V8 sedan at about $20,000 less than its predecessor, sales have steadily increased.

The Mercedes-Benz C63 has sold more than 1,000 units in the last two years - including 32 wagons and Mercedes-Benz forecasts the 2010 total to surpass 600 by the end of this year.

"This year alone we're on target to sell in excess of 600 Mercedes-Benz C63 AMGs, which would outsell all its competition combined, according to the figures we have," says Mercedes-Benz Australia spokesman David McCarthy.

"One of the reasons we're able to get the level of support for AMG that we do is because of the high percentage of AMG cars we sell relative to the rest of the range."

In excess of 100 latest generation E63s have also been sold this year and that number is expected to at least double before the end of 2010.

Newly appointed AMG specialist Nicol Matheson explained that another reason for the remarkable popularity of AMG vehicles in Australia is the access to AMG track days for clients (which Nicol has attended at Bathurst and Phillip Island).

"When you acquire a new AMG you are on the invitation list to access a selection of AMG drive days around the country. It's an opportunity to learn more about your AMG vehicle and to explore its performance potential in a safe, controlled environment."

AMG Specialist Nicol Matheson at AMG Drivers' Day at Phillip Island